{"id":7893,"date":"2026-04-21T16:59:11","date_gmt":"2026-04-21T09:59:11","guid":{"rendered":"https:\/\/thecatalyst.edu.vn\/blogs\/?p=7893"},"modified":"2026-04-21T16:59:20","modified_gmt":"2026-04-21T09:59:20","slug":"the-way-the-brain-buys","status":"publish","type":"post","link":"https:\/\/thecatalyst.edu.vn\/blogs\/the-way-the-brain-buys","title":{"rendered":"Gi\u1ea3i \u0111\u1ec1 The Way The Brain Buys IELTS Reading chi ti\u1ebft"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #28282d;color:#28282d\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #28282d;color:#28282d\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/thecatalyst.edu.vn\/blogs\/the-way-the-brain-buys\/#I_De_bai_The_Way_The_Brain_Buys\" title=\"I. \u0110\u1ec1 b\u00e0i The Way The Brain Buys\">I. \u0110\u1ec1 b\u00e0i The Way The Brain Buys<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/thecatalyst.edu.vn\/blogs\/the-way-the-brain-buys\/#II_Dap_an_chi_tiet_bai_doc_The_Way_The_Brain_Buys_IELTS_Reading_Answer\" title=\"II. \u0110\u00e1p \u00e1n chi ti\u1ebft b\u00e0i \u0111\u1ecdc The Way The Brain Buys IELTS Reading Answer\">II. \u0110\u00e1p \u00e1n chi ti\u1ebft b\u00e0i \u0111\u1ecdc The Way The Brain Buys IELTS Reading Answer<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/thecatalyst.edu.vn\/blogs\/the-way-the-brain-buys\/#21_Questions_1-4_Labeling_a_Diagram\" title=\"2.1. Questions 1-4. Labeling a Diagram\">2.1. Questions 1-4. Labeling a Diagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/thecatalyst.edu.vn\/blogs\/the-way-the-brain-buys\/#22_Questions_5_%E2%80%93_10_Dang_TRUEFALSENOT_GIVEN\" title=\"2.2. Questions 5 \u2013 10: D\u1ea1ng TRUE\/FALSE\/NOT GIVEN\">2.2. Questions 5 \u2013 10: D\u1ea1ng TRUE\/FALSE\/NOT GIVEN<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/thecatalyst.edu.vn\/blogs\/the-way-the-brain-buys\/#23_Questions_11_%E2%80%93_13_Dang_Flow_Chart_Completion\" title=\"2.3. Questions 11 \u2013 13: D\u1ea1ng Flow Chart Completion\">2.3. Questions 11 \u2013 13: D\u1ea1ng Flow Chart Completion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/thecatalyst.edu.vn\/blogs\/the-way-the-brain-buys\/#III_Phan_tich_tu_vung_va_cau_truc_trong_bai_IELTS_Reading_The_Way_The_Brain_Buys\" title=\"III. Ph\u00e2n t\u00edch t\u1eeb v\u1ef1ng v\u00e0 c\u1ea5u tr\u00fac trong b\u00e0i IELTS Reading The Way The Brain Buys\">III. Ph\u00e2n t\u00edch t\u1eeb v\u1ef1ng v\u00e0 c\u1ea5u tr\u00fac trong b\u00e0i IELTS Reading The Way The Brain Buys<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">B\u00e0i \u0111\u1ecdc The Way The Brain Buys g\u1ed3m 13 c\u00e2u h\u1ecfi v\u1edbi c\u00e1c d\u1ea1ng b\u00e0i quen thu\u1ed9c trong IELTS Reading nh\u01b0 Labeling a Diagram, True\/False\/Not Given v\u00e0 Flow-chart Completion, \u0111\u00f2i h\u1ecfi b\u1ea1n kh\u00f4ng ch\u1ec9 hi\u1ec3u n\u1ed9i dung m\u00e0 c\u00f2n n\u1eafm ch\u1eafc k\u1ef9 n\u0103ng l\u00e0m b\u00e0i. Trong b\u00e0i vi\u1ebft n\u00e0y, <a href=\"https:\/\/thecatalyst.edu.vn\/\"><strong>The Catalyst for English<\/strong><\/a> s\u1ebd c\u00f9ng b\u1ea1n \u0111i t\u1eebng b\u01b0\u1edbc gi\u1ea3i chi ti\u1ebft, gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 c\u00e1ch ti\u1ebfp c\u1eadn t\u1eebng d\u1ea1ng c\u00e2u h\u1ecfi v\u00e0 tr\u00e1nh nh\u1eefng l\u1ed7i sai th\u01b0\u1eddng g\u1eb7p.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"I_De_bai_The_Way_The_Brain_Buys\"><\/span><b>I. \u0110\u1ec1 b\u00e0i The Way The Brain Buys<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3n d\u1ecbch sang ti\u1ebfng Vi\u1ec7t cho b\u00e0i \u0111\u1ecdc The Way The Brain Buys IELTS:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Supermarkets take great care over the way the goods they sell are arranged. This is because they know a lot about how to persuade people to buy things.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you enter a supermarket, it takes some time for the mind to get into a shopping mode. This is why the area immediately inside the entrance of a supermarket is known as the \u2018decompression zone\u2019. People need to slow down and take stock of the surroundings, even if they are regulars. Supermarkets do not expect to sell much here, so it tends to be used more for promotion. So the large items piled up here are designed to suggest that there are bargains further inside the store, and shoppers are not necessarily expected to buy them. Walmart, the world\u2019s biggest retailer, famously employs \u2018greeters\u2019 at the entrance to its stores. A friendly welcome is said to cut shoplifting. It is harder to steal from nice people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Immediately to the left in many supermarkets is a \u2018chill zone\u2019, where customers can enjoy browsing magazines, books and DVDs. This is intended to tempt unplanned purchases and slow customers down. But people who just want to do their shopping quickly will keep walking ahead, and the first thing they come to is the fresh fruit and vegetables section. However, for shoppers, this makes no sense. Fruit and vegetables can be easily damaged, so they should be bought at the end, not the beginning, of a shopping trip. But psychology is at work here: selecting these items makes people feel good, so they feel less guilty about reaching for less healthy food later on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shoppers already know that everyday items, like milk, are invariably placed towards the back of a store to provide more opportunity to tempt customers to buy things which are not on their shopping list. This is why pharmacies are also generally at the back. But supermarkets know shoppers know this, so they use other tricks, like placing popular items halfway along a section so that people have to walk all along the aisle looking for them. The idea is to boost \u2018dwell time\u2019: the length of time people spend in a store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having walked to the end of the fruit-and-vegetable aisle, shoppers arrive at counters of prepared food, the fishmonger, the butcher and the deli. Then there is the in-store bakery, which can be smelt before it is seen. Even small supermarkets now use in-store bakeries. Mostly these bake pre-prepared items and frozen ingredients which have been delivered to the supermarket previously, and their numbers have increased, even though central bakeries that deliver to a number of stores are much more efficient. They do it for the smell of freshly baked bread, which arouses people\u2019s appetites and thus encourages them to purchase not just bread but also other food, including ready meals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retailers and producers talk a lot about the \u2018moment of truth\u2019. This is not a philosophical idea, but the point when people standing in the aisle decide to buy something and reach to get it. At the instant coffee section, for example, branded products from the big producers are arranged at eye level while cheaper ones are lower down, along with the supermarket\u2019s own label products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But shelf positioning is fiercely fought over, not just by those trying to sell goods, but also by those arguing over how best to manipulate shoppers. While many stores reckon eye level is the top spot, some think a little higher is better. Others think goods displayed at the end of aisles sell the most because they have the greatest visibility. To be on the right-hand side of an eye-level selection is often considered the very best place, because most people are right-handed and most people\u2019s eyes drift rightwards. Some supermarkets reserve that for their most expensive own-label goods.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Scott Bearse, a retail expert with Deloitte Consulting in Boston, Massachusetts, has led projects observing and questioning tens of thousands of customers about how they feel about shopping. People say they leave shops empty- handed more often because they are \u2018unable to decide\u2019 than because prices are too high, says Mr Bearse. Getting customers to try something is one of the best ways of getting them to buy, adds Mr Bearse. Deloitte found that customers who use fitting rooms in order to try on clothes buy the product they are considering at a rate of 8% compared with 58% for those that do not do so.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Often a customer struggling to decide which of two items is best ends up not buying either. In order to avoid a situation where a customer decides not to buy either product, a third \u2018decoy\u2019 item, which is not quite as good as the other two, is placed beside them to make the choice easier and more pleasurable. Happier customers are more likely to buy.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">C\u00e1c si\u00eau th\u1ecb c\u1ef1c k\u1ef3 ch\u00fa tr\u1ecdng \u0111\u1ebfn c\u00e1ch s\u1eafp x\u1ebfp h\u00e0ng h\u00f3a m\u00e0 h\u1ecd b\u00e0y b\u00e1n. \u0110i\u1ec1u n\u00e0y l\u00e0 do h\u1ecd hi\u1ec3u r\u1ea5t r\u00f5 v\u1ec1 c\u00e1ch thuy\u1ebft ph\u1ee5c m\u1ecdi ng\u01b0\u1eddi mua h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi b\u1ea1n b\u01b0\u1edbc v\u00e0o m\u1ed9t si\u00eau th\u1ecb, t\u00e2m tr\u00ed c\u1ea7n m\u1ed9t kho\u1ea3ng th\u1eddi gian \u0111\u1ec3 chuy\u1ec3n sang &#8220;ch\u1ebf \u0111\u1ed9 mua s\u1eafm&#8221;. \u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao khu v\u1ef1c ngay b\u00ean trong l\u1ed1i v\u00e0o \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;v\u00f9ng x\u1ea3 n\u00e9n&#8221;. M\u1ecdi ng\u01b0\u1eddi c\u1ea7n \u0111i ch\u1eadm l\u1ea1i v\u00e0 quan s\u00e1t xung quanh, ngay c\u1ea3 khi h\u1ecd l\u00e0 kh\u00e1ch quen. C\u00e1c si\u00eau th\u1ecb kh\u00f4ng k\u1ef3 v\u1ecdng b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng t\u1ea1i \u0111\u00e2y, v\u00ec v\u1eady n\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng cho m\u1ee5c \u0111\u00edch qu\u1ea3ng b\u00e1 nhi\u1ec1u h\u01a1n. Do \u0111\u00f3, nh\u1eefng m\u00f3n \u0111\u1ed3 l\u1edbn \u0111\u01b0\u1ee3c ch\u1ea5t \u0111\u1ed1ng \u1edf \u0111\u00e2y nh\u1eb1m g\u1ee3i \u00fd r\u1eb1ng c\u00f3 nh\u1eefng m\u00f3n h\u1eddi kh\u00e1c s\u00e2u b\u00ean trong c\u1eeda h\u00e0ng, v\u00e0 ng\u01b0\u1eddi mua kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i mua ch\u00fang ngay. Walmart, nh\u00e0 b\u00e1n l\u1ebb l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, n\u1ed5i ti\u1ebfng v\u1edbi vi\u1ec7c thu\u00ea &#8220;ng\u01b0\u1eddi ch\u00e0o h\u1ecfi&#8221; t\u1ea1i l\u1ed1i v\u00e0o. S\u1ef1 ch\u00e0o \u0111\u00f3n th\u00e2n thi\u1ec7n \u0111\u01b0\u1ee3c cho l\u00e0 gi\u00fap gi\u1ea3m thi\u1ec3u t\u00ecnh tr\u1ea1ng tr\u1ed9m c\u1eafp. Vi\u1ec7c l\u1ea5y c\u1eafp \u0111\u1ed3 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi t\u1eed t\u1ebf th\u01b0\u1eddng kh\u00f3 kh\u0103n h\u01a1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngay ph\u00eda b\u00ean tr\u00e1i \u1edf nhi\u1ec1u si\u00eau th\u1ecb l\u00e0 &#8220;v\u00f9ng th\u01b0 gi\u00e3n&#8221;, n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 th\u00edch th\u00fa l\u01b0\u1edbt xem t\u1ea1p ch\u00ed, s\u00e1ch v\u00e0 \u0111\u0129a DVD. \u0110i\u1ec1u n\u00e0y nh\u1eb1m l\u00f4i k\u00e9o vi\u1ec7c mua s\u1eafm kh\u00f4ng c\u00f3 trong k\u1ebf ho\u1ea1ch v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng \u0111i ch\u1eadm l\u1ea1i. Nh\u01b0ng nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 mu\u1ed1n mua s\u1eafm nhanh ch\u00f3ng s\u1ebd ti\u1ebfp t\u1ee5c \u0111i th\u1eb3ng, v\u00e0 th\u1ee9 \u0111\u1ea7u ti\u00ean h\u1ecd g\u1eb7p l\u00e0 khu v\u1ef1c rau c\u1ee7 qu\u1ea3 t\u01b0\u01a1i. Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi mua, \u0111i\u1ec1u n\u00e0y ch\u1eb3ng h\u1ee3p l\u00fd ch\u00fat n\u00e0o. Rau qu\u1ea3 r\u1ea5t d\u1ec5 b\u1ecb h\u01b0 h\u1ecfng, n\u00ean ch\u00fang \u0111\u00e1ng l\u1ebd ph\u1ea3i \u0111\u01b0\u1ee3c mua v\u00e0o cu\u1ed1i bu\u1ed5i mua s\u1eafm ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00fac b\u1eaft \u0111\u1ea7u. Nh\u01b0ng t\u00e2m l\u00fd h\u1ecdc \u0111ang v\u1eadn h\u00e0nh \u1edf \u0111\u00e2y: vi\u1ec7c ch\u1ecdn nh\u1eefng m\u00f3n \u0111\u1ed3 n\u00e0y khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i, v\u00ec v\u1eady h\u1ecd s\u1ebd b\u1edbt c\u1ea3m th\u1ea5y t\u1ed9i l\u1ed7i h\u01a1n khi ch\u1ecdn nh\u1eefng th\u1ef1c ph\u1ea9m \u00edt l\u00e0nh m\u1ea1nh h\u01a1n sau \u0111\u00f3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi mua h\u00e0ng \u0111\u1ec1u bi\u1ebft r\u1eb1ng nh\u1eefng m\u1eb7t h\u00e0ng thi\u1ebft y\u1ebfu h\u00e0ng ng\u00e0y, nh\u01b0 s\u1eefa, lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf ph\u00eda cu\u1ed1i c\u1eeda h\u00e0ng \u0111\u1ec3 t\u1ea1o th\u00eam c\u01a1 h\u1ed9i l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng mua nh\u1eefng th\u1ee9 kh\u00f4ng n\u1eb1m trong danh s\u00e1ch d\u1ef1 \u0111\u1ecbnh. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c qu\u1ea7y thu\u1ed1c c\u0169ng th\u01b0\u1eddng n\u1eb1m \u1edf ph\u00eda sau. Nh\u01b0ng si\u00eau th\u1ecb bi\u1ebft r\u1eb1ng kh\u00e1ch h\u00e0ng c\u0169ng bi\u1ebft \u0111i\u1ec1u n\u00e0y, n\u00ean h\u1ecd d\u00f9ng c\u00e1c m\u00e1nh kh\u00f3e kh\u00e1c, nh\u01b0 \u0111\u1eb7t c\u00e1c m\u1eb7t h\u00e0ng ph\u1ed5 bi\u1ebfn \u1edf gi\u1eefa m\u1ed9t khu v\u1ef1c \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi ph\u1ea3i \u0111i d\u1ecdc h\u00e0nh lang t\u00ecm ki\u1ebfm ch\u00fang. \u00dd t\u01b0\u1edfng \u1edf \u0111\u00e2y l\u00e0 nh\u1eb1m t\u0103ng &#8220;th\u1eddi gian l\u01b0u l\u1ea1i&#8221;: kho\u1ea3ng th\u1eddi gian m\u1ecdi ng\u01b0\u1eddi d\u00e0nh ra trong m\u1ed9t c\u1eeda h\u00e0ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau khi \u0111i h\u1ebft h\u00e0nh lang rau c\u1ee7 qu\u1ea3, ng\u01b0\u1eddi mua s\u1ebd \u0111\u1ebfn c\u00e1c qu\u1ea7y th\u1ef1c ph\u1ea9m ch\u1ebf bi\u1ebfn s\u1eb5n, qu\u1ea7y c\u00e1, qu\u1ea7y th\u1ecbt v\u00e0 \u0111\u1ed3 ngu\u1ed9i. Ti\u1ebfp \u0111\u00f3 l\u00e0 ti\u1ec7m b\u00e1nh trong si\u00eau th\u1ecb, n\u01a1i m\u00e0 ng\u01b0\u1eddi ta c\u00f3 th\u1ec3 ng\u1eedi th\u1ea5y m\u00f9i th\u01a1m tr\u01b0\u1edbc khi nh\u00ecn th\u1ea5y n\u00f3. Ngay c\u1ea3 c\u00e1c si\u00eau th\u1ecb nh\u1ecf hi\u1ec7n nay c\u0169ng c\u00f3 l\u00f2 b\u00e1nh ri\u00eang. H\u1ea7u h\u1ebft c\u00e1c n\u01a1i n\u00e0y n\u01b0\u1edbng c\u00e1c m\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb s\u1eb5n v\u00e0 nguy\u00ean li\u1ec7u \u0111\u00f4ng l\u1ea1nh \u0111\u00e3 \u0111\u01b0\u1ee3c giao \u0111\u1ebfn si\u00eau th\u1ecb tr\u01b0\u1edbc \u0111\u00f3; s\u1ed1 l\u01b0\u1ee3ng l\u00f2 b\u00e1nh n\u00e0y v\u1eabn t\u0103ng l\u00ean d\u00f9 c\u00e1c l\u00f2 b\u00e1nh trung t\u00e2m chuy\u00ean giao h\u00e0ng cho nhi\u1ec1u c\u1eeda h\u00e0ng c\u00f3 hi\u1ec7u su\u1ea5t cao h\u01a1n nhi\u1ec1u. H\u1ecd l\u00e0m v\u1eady v\u00ec m\u00f9i b\u00e1nh m\u00ec m\u1edbi n\u01b0\u1edbng gi\u00fap k\u00edch th\u00edch s\u1ef1 th\u00e8m \u0103n c\u1ee7a m\u1ecdi ng\u01b0\u1eddi, t\u1eeb \u0111\u00f3 khuy\u1ebfn kh\u00edch h\u1ecd mua kh\u00f4ng ch\u1ec9 b\u00e1nh m\u00ec m\u00e0 c\u00f2n c\u00e1c lo\u1ea1i th\u1ef1c ph\u1ea9m kh\u00e1c, bao g\u1ed3m c\u1ea3 c\u00e1c b\u1eefa \u0103n s\u1eb5n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c nh\u00e0 b\u00e1n l\u1ebb v\u00e0 s\u1ea3n xu\u1ea5t n\u00f3i r\u1ea5t nhi\u1ec1u v\u1ec1 &#8220;kho\u1ea3nh kh\u1eafc c\u1ee7a s\u1ef1 th\u1eadt&#8221;. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u00fd ni\u1ec7m tri\u1ebft h\u1ecdc, m\u00e0 l\u00e0 th\u1eddi \u0111i\u1ec3m khi m\u1ed9t ng\u01b0\u1eddi \u0111\u1ee9ng \u1edf l\u1ed1i \u0111i quy\u1ebft \u0111\u1ecbnh mua m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 v\u00e0 v\u1edbi tay l\u1ea5y n\u00f3. V\u00ed d\u1ee5 t\u1ea1i khu v\u1ef1c c\u00e0 ph\u00ea h\u00f2a tan, c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 th\u01b0\u01a1ng hi\u1ec7u t\u1eeb c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t l\u1edbn \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp \u1edf ngang t\u1ea7m m\u1eaft, trong khi c\u00e1c lo\u1ea1i r\u1ebb h\u01a1n \u0111\u01b0\u1ee3c \u0111\u1eb7t th\u1ea5p xu\u1ed1ng, c\u00f9ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m nh\u00e3n h\u00e0ng ri\u00eang c\u1ee7a si\u00eau th\u1ecb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, vi\u1ec7c chi\u1ebfm l\u0129nh v\u1ecb tr\u00ed tr\u00ean k\u1ec7 h\u00e0ng \u0111\u01b0\u1ee3c tranh gi\u00e0nh quy\u1ebft li\u1ec7t, kh\u00f4ng ch\u1ec9 b\u1edfi nh\u1eefng ng\u01b0\u1eddi c\u1ed1 g\u1eafng b\u00e1n h\u00e0ng m\u00e0 c\u00f2n b\u1edfi nh\u1eefng ng\u01b0\u1eddi tranh lu\u1eadn v\u1ec1 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 thao t\u00fang ng\u01b0\u1eddi mua. Trong khi nhi\u1ec1u c\u1eeda h\u00e0ng cho r\u1eb1ng ngang t\u1ea7m m\u1eaft l\u00e0 v\u1ecb tr\u00ed v\u00e0ng, m\u1ed9t s\u1ed1 kh\u00e1c l\u1ea1i ngh\u0129 cao h\u01a1n m\u1ed9t ch\u00fat s\u1ebd t\u1ed1t h\u01a1n. Nh\u1eefng ng\u01b0\u1eddi kh\u00e1c l\u1ea1i cho r\u1eb1ng h\u00e0ng h\u00f3a tr\u01b0ng b\u00e0y \u1edf cu\u1ed1i h\u00e0nh lang b\u00e1n ch\u1ea1y nh\u1ea5t v\u00ec ch\u00fang c\u00f3 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb cao nh\u1ea5t. V\u1ecb tr\u00ed b\u00ean tay ph\u1ea3i c\u1ee7a m\u1ed9t khu v\u1ef1c ngang t\u1ea7m m\u1eaft th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 n\u01a1i t\u1ed1t nh\u1ea5t, v\u00ec \u0111a s\u1ed1 m\u1ecdi ng\u01b0\u1eddi thu\u1eadn tay ph\u1ea3i v\u00e0 m\u1eaft c\u1ee7a h\u1ecd c\u00f3 xu h\u01b0\u1edbng li\u1ebfc sang b\u00ean ph\u1ea3i. M\u1ed9t s\u1ed1 si\u00eau th\u1ecb d\u00e0nh ri\u00eang v\u1ecb tr\u00ed \u0111\u00f3 cho nh\u1eefng m\u1eb7t h\u00e0ng nh\u00e3n ri\u00eang \u0111\u1eaft ti\u1ec1n nh\u1ea5t c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Scott Bearse, m\u1ed9t chuy\u00ean gia b\u00e1n l\u1ebb t\u1ea1i Deloitte Consulting \u1edf Boston, Massachusetts, \u0111\u00e3 d\u1eabn d\u1eaft c\u00e1c d\u1ef1 \u00e1n quan s\u00e1t v\u00e0 ph\u1ecfng v\u1ea5n h\u00e0ng ch\u1ee5c ngh\u00ecn kh\u00e1ch h\u00e0ng v\u1ec1 c\u1ea3m nh\u1eadn c\u1ee7a h\u1ecd khi \u0111i mua s\u1eafm. Theo \u00f4ng Bearse, m\u1ecdi ng\u01b0\u1eddi cho bi\u1ebft h\u1ecd r\u1eddi c\u1eeda h\u00e0ng tay kh\u00f4ng th\u01b0\u1eddng l\u00e0 do &#8220;kh\u00f4ng th\u1ec3 quy\u1ebft \u0111\u1ecbnh&#8221; h\u01a1n l\u00e0 v\u00ec gi\u00e1 c\u1ea3 qu\u00e1 cao. \u00d4ng Bearse cho bi\u1ebft th\u00eam r\u1eb1ng vi\u1ec7c khi\u1ebfn kh\u00e1ch h\u00e0ng d\u00f9ng th\u1eed th\u1ee9 g\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u1ecd mua h\u00e0ng. Deloitte nh\u1eadn th\u1ea5y r\u1eb1ng nh\u1eefng kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng ph\u00f2ng thay \u0111\u1ed3 \u0111\u1ec3 th\u1eed qu\u1ea7n \u00e1o mua s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111ang c\u00e2n nh\u1eafc v\u1edbi t\u1ef7 l\u1ec7 58%, so v\u1edbi ch\u1ec9 8% \u1edf nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng th\u1eed \u0111\u1ed3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u00f4ng th\u01b0\u1eddng, m\u1ed9t kh\u00e1ch h\u00e0ng \u0111ang ph\u00e2n v\u00e2n kh\u00f4ng bi\u1ebft m\u00f3n n\u00e0o trong hai m\u00f3n l\u00e0 t\u1ed1t nh\u1ea5t cu\u1ed1i c\u00f9ng s\u1ebd kh\u00f4ng mua c\u1ea3 hai. \u0110\u1ec3 tr\u00e1nh t\u00ecnh tr\u1ea1ng kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh kh\u00f4ng mua s\u1ea3n ph\u1ea9m n\u00e0o, m\u1ed9t m\u00f3n \u0111\u1ed3 th\u1ee9 ba \u0111\u00f3ng vai tr\u00f2 &#8220;chim m\u1ed3i&#8221; (kh\u00f4ng t\u1ed1t b\u1eb1ng hai m\u00f3n kia) s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1eb7t c\u1ea1nh ch\u00fang \u0111\u1ec3 gi\u00fap vi\u1ec7c l\u1ef1a ch\u1ecdn tr\u1edf n\u00ean d\u1ec5 d\u00e0ng v\u00e0 th\u00fa v\u1ecb h\u01a1n. Nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ea1nh ph\u00fac h\u01a1n th\u00ec c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng h\u01a1n.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"II_Dap_an_chi_tiet_bai_doc_The_Way_The_Brain_Buys_IELTS_Reading_Answer\"><\/span>II. \u0110\u00e1p \u00e1n chi ti\u1ebft b\u00e0i \u0111\u1ecdc The Way The Brain Buys IELTS Reading Answer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Catalyst for English khuy\u1ebfn kh\u00edch b\u1ea1n th\u1eed l\u00e0m b\u00e0i tr\u01b0\u1edbc, sau \u0111\u00f3 h\u00e3y \u0111\u1ed1i chi\u1ebfu v\u1edbi \u0111\u00e1p \u00e1n b\u00ean d\u01b0\u1edbi \u0111\u1ec3 ki\u1ec3m tra \u0111\u1ed9 ch\u00ednh x\u00e1c nh\u00e9!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"21_Questions_1-4_Labeling_a_Diagram\"><\/span>2.1. Questions 1-4. Labeling a Diagram<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Choose <strong>NO MORE THAN THREE WORDS<\/strong> from the passage for each answer.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7904\" src=\"https:\/\/thecatalyst.edu.vn\/blogs\/wp-content\/uploads\/2026\/04\/layout-of-typical-supermarket.webp\" alt=\"Questions 1-4. Labeling a Diagram\" width=\"600\" height=\"895\" srcset=\"https:\/\/thecatalyst.edu.vn\/blogs\/wp-content\/uploads\/2026\/04\/layout-of-typical-supermarket.webp 600w, https:\/\/thecatalyst.edu.vn\/blogs\/wp-content\/uploads\/2026\/04\/layout-of-typical-supermarket-201x300.webp 201w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><strong>C\u00e1ch l\u00e0m:<\/strong><\/p>\n<ul>\n<li>Quan s\u00e1t k\u1ef9 s\u01a1 \u0111\u1ed3, x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ecb tr\u00ed c\u1ea7n \u0111i\u1ec1n v\u00e0 ch\u00fa \u00fd m\u0169i t\u00ean, k\u00fd hi\u1ec7u<\/li>\n<li>\u0110\u1ecdc y\u00eau c\u1ea7u \u0111\u1ec3 bi\u1ebft gi\u1edbi h\u1ea1n s\u1ed1 t\u1eeb, ngu\u1ed3n t\u1eeb v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c bi\u1ebfn \u0111\u1ed5i d\u1ea1ng t\u1eeb hay kh\u00f4ng<\/li>\n<li>Skim to\u00e0n b\u00e0i \u0111\u1ec3 n\u1eafm \u00fd ch\u00ednh, t\u1eadp trung v\u00e0o c\u00e2u m\u00f4 t\u1ea3 v\u1ecb tr\u00ed ho\u1eb7c ch\u1ee9c n\u0103ng<\/li>\n<li>T\u00ecm \u0111o\u1ea1n li\u00ean quan b\u1eb1ng t\u1eeb kh\u00f3a, ch\u00fa \u00fd c\u00e1c t\u1eeb ch\u1ec9 v\u1ecb tr\u00ed nh\u01b0 above, below, next to v\u00e0 t\u1eeb \u0111\u1ed3ng ngh\u0129a<\/li>\n<li>\u0110i\u1ec1n \u0111\u00fang s\u1ed1 t\u1eeb quy \u0111\u1ecbnh, ki\u1ec3m tra ch\u00ednh t\u1ea3 v\u00e0 ng\u1eef ph\u00e1p<\/li>\n<li>G\u1eb7p c\u00e2u kh\u00f3 th\u00ec b\u1ecf qua, quay l\u1ea1i sau<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 50%;\"><strong>C\u00e2u 1.<\/strong> \u2018<span style=\"background-color: #ffcc00;\">Decompression zone<\/span>\u2019 for \u2026. , <span style=\"background-color: #008000;\">not sales.<\/span><\/p>\n<p>S\u01a1 \u0111\u1ed3 ch\u1ec9 v\u00e0o khu v\u1ef1c ngay sau l\u1ed1i v\u00e0o (Way In), v\u0103n b\u1ea3n x\u00e1c \u0111\u1ecbnh \u0111\u00e2y l\u00e0 &#8216;decompression zone&#8217; v\u00e0 m\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a n\u00f3 l\u00e0 \u0111\u1ec3 qu\u1ea3ng b\u00e1 (promotion) ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111\u1ec3 b\u00e1n h\u00e0ng (not sales).<\/p>\n<p><strong>\u0110\u00e1p \u00e1n l\u00e0 &#8220;promotion&#8221;<\/strong><\/td>\n<td style=\"width: 50%;\">This is why the area immediately inside the entrance of a supermarket is known as the \u2018<span style=\"background-color: #ffcc00;\">decompression zone<\/span>\u2019. People need to slow down and take stock of the surroundings, even if they are regulars. Supermarkets <span style=\"background-color: #008000;\">do not expect to sell much here<\/span>, so it tends to be used more for promotion.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\"><strong>C\u00e2u 2.<\/strong> \u2018<span style=\"background-color: #ffcc00;\">Chill zone<\/span>\u2019 for \u2026, such as <span style=\"background-color: #339966;\">magazines, books, DVDs<\/span><\/p>\n<p>Khu v\u1ef1c &#8216;chill zone&#8217; (ph\u00eda b\u00ean tr\u00e1i l\u1ed1i v\u00e0o) ch\u1ee9a t\u1ea1p ch\u00ed, s\u00e1ch, DVD \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 k\u00edch th\u00edch vi\u1ec7c mua s\u1eafm kh\u00f4ng n\u1eb1m trong k\u1ebf ho\u1ea1ch ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p><strong>\u0110\u00e1p \u00e1n l\u00e0 &#8220;unplanned purchase&#8221;<\/strong><\/td>\n<td style=\"width: 50%;\">Immediately to the left in many supermarkets is a \u2018<span style=\"background-color: #ffcc00;\">chill zone<\/span>\u2019, where customers can enjoy browsing <span style=\"background-color: #339966;\">magazines, books and DVDs<\/span>. This is intended to tempt unplanned purchases and slow customers down.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\"><strong>C\u00e2u 3.<\/strong> <span style=\"background-color: #ffcc00;\">Counters selling<\/span> \u2026 <span style=\"background-color: #339966;\">situated opposite entrance.<\/span><\/p>\n<p><strong>Ph\u00e2n t\u00edch:<\/strong> Th\u00f4ng tin c\u1ea7n t\u00ecm li\u00ean quan \u0111\u1ebfn lo\u1ea1i h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c b\u00e0y b\u00e1n t\u1ea1i c\u00e1c qu\u1ea7y n\u1eb1m ngay v\u1ecb tr\u00ed \u0111\u1ed1i di\u1ec7n l\u1ed1i v\u00e0o.<\/p>\n<p>C\u1ee5 th\u1ec3 trong \u0111o\u1ea1n 3, t\u00e1c gi\u1ea3 m\u00f4 t\u1ea3 r\u1eb1ng sau khi \u0111i qua khu v\u1ef1c l\u1ed1i v\u00e0o, nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n mua s\u1eafm nhanh s\u1ebd \u0111i th\u1eb3ng ti\u1ebfp v\u00e0 khu v\u1ef1c \u0111\u1ea7u ti\u00ean h\u1ecd ti\u1ebfp c\u1eadn (first thing they come to) ch\u00ednh l\u00e0 khu v\u1ef1c rau c\u1ee7 qu\u1ea3 t\u01b0\u01a1i. V\u1ecb tr\u00ed n\u00e0y t\u01b0\u01a1ng \u1ee9ng v\u1edbi c\u00e1c qu\u1ea7y \u0111\u1ed1i di\u1ec7n l\u1ed1i v\u00e0o tr\u00ean s\u01a1 \u0111\u1ed3.<\/p>\n<p><strong>\u0110\u00e1p \u00e1n: fresh fruit and vegetables (ho\u1eb7c fruit and vegetables)<\/strong><\/td>\n<td style=\"width: 50%;\">&#8220;&#8230;but people who just want to do their shopping quickly will keep <span style=\"background-color: #339966;\">walking ahead, and the first thing they come to<\/span> is the fresh fruit and vegetables <span style=\"background-color: #ffcc00;\">section<\/span>.&#8221;<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\"><strong>C\u00e2u 4.<\/strong> \u2026 often <span style=\"background-color: #339966;\">placed at the central area of the aisles<\/span><\/p>\n<p><strong>Ph\u00e2n t\u00edch:<\/strong> Th\u00f4ng tin c\u1ea7n t\u00ecm l\u00e0 t\u00ean nh\u00f3m h\u00e0ng h\u00f3a th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed gi\u1eefa c\u00e1c d\u00e3y h\u00e0nh lang.<\/p>\n<p>Trong \u0111o\u1ea1n 4, t\u00e1c gi\u1ea3 nh\u1eafc \u0111\u1ebfn m\u1ed9t &#8220;m\u00e1nh kh\u00f3e&#8221; c\u1ee7a si\u00eau th\u1ecb l\u00e0 \u0111\u1eb7t nh\u1eefng m\u1eb7t h\u00e0ng ph\u1ed5 bi\u1ebfn (popular items) \u1edf v\u1ecb tr\u00ed gi\u1eefa c\u1ee7a m\u1ed9t khu v\u1ef1c (halfway along a section). M\u1ee5c \u0111\u00edch l\u00e0 b\u1eaft ng\u01b0\u1eddi mua ph\u1ea3i \u0111i b\u1ed9 d\u1ecdc theo to\u00e0n b\u1ed9 h\u00e0nh lang \u0111\u1ec3 t\u00ecm th\u1ea5y ch\u00fang, t\u1eeb \u0111\u00f3 t\u0103ng th\u1eddi gian l\u01b0u l\u1ea1i c\u1eeda h\u00e0ng. V\u1ecb tr\u00ed &#8220;halfway&#8221; n\u00e0y ch\u00ednh l\u00e0 &#8220;central areas&#8221; (khu v\u1ef1c trung t\u00e2m\/gi\u1eefa) \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n tr\u00ean s\u01a1 \u0111\u1ed3.<\/p>\n<p><strong>\u0110\u00e1p \u00e1n: popular items<\/strong><\/td>\n<td style=\"width: 50%;\">&#8220;&#8230;so they use other tricks, like <span style=\"background-color: #339966;\">placing<\/span> popular items <span style=\"background-color: #339966;\">halfway along a section<\/span> so that people have to walk all along the aisle looking for them.&#8221;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"22_Questions_5_%E2%80%93_10_Dang_TRUEFALSENOT_GIVEN\"><\/span>2.2. Questions 5 \u2013 10: D\u1ea1ng TRUE\/FALSE\/NOT GIVEN<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>5. The \u2018greeters\u2019 at Walmart increase sales.<\/p>\n<p>6. People feel better about their shopping if they buy fruit and vegetables before they buy other food.<\/p>\n<p>7. In-store bakeries produce a wider range of products than central bakeries.<\/p>\n<p>8. Supermarkets find right-handed people easier to persuade than left-handed people.<\/p>\n<p>9. The most frequent reason for leaving shops without buying something is price.<\/p>\n<p>10. \u2018Decoy\u2019 items are products which the store expects customers to choose.<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><strong>C\u00e1ch l\u00e0m:<\/strong><\/p>\n<ul>\n<li>\u0110\u1ecdc k\u1ef9 h\u01b0\u1edbng d\u1eabn tr\u01b0\u1edbc khi l\u00e0m b\u00e0i<\/li>\n<li>Xem t\u1eebng c\u00e2u h\u1ecfi c\u1ea9n th\u1eadn, hi\u1ec3u \u00fd t\u1ed5ng th\u1ec3 thay v\u00ec ch\u1ec9 d\u00f2 keyword<\/li>\n<li>Ch\u00fa \u00fd c\u00e1c t\u1eeb quan tr\u1ecdng nh\u01b0 <em>some<\/em>, <em>always<\/em><\/li>\n<li>Ngh\u0129 \u0111\u1ebfn t\u1eeb \u0111\u1ed3ng ngh\u0129a \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111o\u1ea1n ch\u1ee9a \u0111\u00e1p \u00e1n<\/li>\n<li>G\u1ea1ch ch\u00e2n th\u00f4ng tin ch\u00ednh \u0111\u1ec3 d\u1ec5 ch\u1ecdn v\u00e0 so\u00e1t l\u1ea1i<\/li>\n<li>\u0110\u1ed1i chi\u1ebfu l\u1ea1i c\u00e2u h\u1ecfi v\u1edbi \u0111o\u1ea1n v\u0103n tr\u01b0\u1edbc khi k\u1ebft lu\u1eadn<\/li>\n<li>Ch\u1ec9 ch\u1ecdn True khi th\u00f4ng tin tr\u00f9ng kh\u1edbp ho\u00e0n to\u00e0n; n\u1ebfu kh\u00f4ng ch\u1eafc ho\u1eb7c kh\u00f4ng th\u1ea5y th\u00f4ng tin, ch\u1ecdn Not Given v\u00e0 chuy\u1ec3n sang c\u00e2u kh\u00e1c<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"border-collapse: collapse; width: 100%; height: 840px;\">\n<tbody>\n<tr style=\"height: 304px;\">\n<td style=\"width: 50%; height: 304px;\">C\u00e2u 5. <span style=\"background-color: #339966;\">The \u2018greeters\u2019<\/span> at <span style=\"background-color: #ffcc00;\">Walmart<\/span> increase sales.<\/p>\n<p><strong>Gi\u1ea3i th\u00edch:<\/strong> B\u00e0i \u0111\u1ecdc ch\u1ec9 \u0111\u1ec1 c\u1eadp vi\u1ec7c thu\u00ea ng\u01b0\u1eddi ch\u00e0o h\u1ecfi gi\u00fap gi\u1ea3m thi\u1ec3u tr\u1ed9m c\u1eafp (cut shoplifting) v\u00ec &#8220;l\u1ea5y c\u1eafp \u0111\u1ed3 c\u1ee7a ng\u01b0\u1eddi t\u1eed t\u1ebf th\u00ec kh\u00f3 h\u01a1n&#8221;. V\u0103n b\u1ea3n ho\u00e0n to\u00e0n kh\u00f4ng nh\u1eafc \u0111\u1ebfn vi\u1ec7c nh\u1eefng ng\u01b0\u1eddi n\u00e0y c\u00f3 l\u00e0m t\u0103ng doanh s\u1ed1 (increase sales) hay kh\u00f4ng. Do \u0111\u00f3, th\u00f4ng tin n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u01b0a ra.<\/p>\n<p><strong>\u0110\u00e1p \u00e1n: NOT GIVEN<\/strong><\/td>\n<td style=\"width: 50%; height: 304px;\"><span style=\"background-color: #ffcc00;\">Walmart<\/span>, the world\u2019s biggest retailer, famously employs \u2018<span style=\"background-color: #339966;\">greeters<\/span>\u2019 at the entrance to its stores. A friendly welcome is said to cut shoplifting. It is harder to steal from nice people.<\/td>\n<\/tr>\n<tr style=\"height: 280px;\">\n<td style=\"width: 50%; height: 280px;\">C\u00e2u 6. <span style=\"background-color: #339966;\">People feel better<\/span> about their shopping <span style=\"background-color: #ffcc00;\">if they buy fruit and vegetables<\/span> <span style=\"background-color: #3366ff;\">before they buy other food.<\/span><\/p>\n<p>B\u00e0i \u0111\u1ecdc x\u00e1c nh\u1eadn vi\u1ec7c ch\u1ecdn rau qu\u1ea3 tr\u01b0\u1edbc gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y t\u1ed1t h\u01a1n (feel good) v\u00e0 b\u1edbt t\u1ed9i l\u1ed7i h\u01a1n (less guilty) khi mua c\u00e1c \u0111\u1ed3 \u0103n kh\u00f4ng l\u00e0nh m\u1ea1nh sau \u0111\u00f3. \u0110i\u1ec1u n\u00e0y kh\u1edbp ho\u00e0n to\u00e0n v\u1edbi \u00fd &#8220;feel better about their shopping&#8221;.<\/p>\n<p><strong>\u0110\u00e1p \u00e1n: TRUE<\/strong><\/td>\n<td style=\"width: 50%; height: 280px;\">[\u2026] <span style=\"background-color: #ffcc00;\">the first thing they come to is the fresh fruit and vegetables section<\/span>. [\u2026] <span style=\"background-color: #ffcc00;\">selecting these items<\/span> <span style=\"background-color: #339966;\">makes people feel good<\/span>, so <span style=\"background-color: #339966;\">they feel less guilty<\/span> about <span style=\"background-color: #3366ff;\">reaching for less healthy food later on.<\/span><\/td>\n<\/tr>\n<tr style=\"height: 256px;\">\n<td style=\"width: 50%; height: 256px;\">C\u00e2u 7. In-store bakeries produce a wider range of products than <span style=\"background-color: #3366ff;\">central bakeries<\/span>.<\/p>\n<p>T\u00e1c gi\u1ea3 c\u00f3 so s\u00e1nh l\u00f2 b\u00e1nh t\u1ea1i ch\u1ed7 v\u00e0 l\u00f2 b\u00e1nh trung t\u00e2m, nh\u01b0ng ch\u1ec9 so s\u00e1nh v\u1ec1 hi\u1ec7u su\u1ea5t (efficiency). B\u00e0i \u0111\u1ecdc kh\u00f4ng cung c\u1ea5p th\u00f4ng tin b\u00ean n\u00e0o s\u1ea3n xu\u1ea5t nhi\u1ec1u lo\u1ea1i m\u1eb7t h\u00e0ng h\u01a1n (wider range of products).<\/p>\n<p><strong>\u0110\u00e1p \u00e1n: NOT GIVEN<\/strong><\/td>\n<td style=\"width: 50%; height: 256px;\">&#8220;&#8230;even though <span style=\"background-color: #3366ff;\">central bakeries<\/span> that deliver to a number of stores are much more efficient.&#8221;<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\">C\u00e2u 8. Supermarkets find right-handed people easier to persuade than left-handed people.<\/p>\n<p>B\u00e0i \u0111\u1ecdc c\u00f3 nh\u1eafc \u0111\u1ebfn vi\u1ec7c \u0111a s\u1ed1 m\u1ecdi ng\u01b0\u1eddi thu\u1eadn tay ph\u1ea3i n\u00ean si\u00eau th\u1ecb \u01b0u ti\u00ean s\u1eafp x\u1ebfp h\u00e0ng b\u00ean ph\u1ea3i t\u1ea7m m\u1eaft. Tuy nhi\u00ean, kh\u00f4ng c\u00f3 s\u1ef1 so s\u00e1nh n\u00e0o kh\u1eb3ng \u0111\u1ecbnh ng\u01b0\u1eddi thu\u1eadn tay ph\u1ea3i th\u00ec d\u1ec5 b\u1ecb thuy\u1ebft ph\u1ee5c h\u01a1n (easier to persuade) so v\u1edbi ng\u01b0\u1eddi thu\u1eadn tay tr\u00e1i.<\/p>\n<p><strong>\u0110\u00e1p \u00e1n: NOT GIVEN<\/strong><\/td>\n<td style=\"width: 50%;\">To be on the right-hand side of an eye-level selection is often considered the very best place, because most people are right-handed and most people\u2019s eyes drift rightwards.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\">C\u00e2u 9. <span style=\"background-color: #ffcc00;\">The most frequent reason<\/span> for <span style=\"background-color: #339966;\">leaving shops without buying something<\/span> is price.<\/p>\n<p>C\u00e2u h\u1ecfi n\u00f3i l\u00fd do th\u01b0\u1eddng xuy\u00ean nh\u1ea5t l\u00e0 gi\u00e1 c\u1ea3 (price). Nh\u01b0ng b\u00e0i \u0111\u1ecdc kh\u1eb3ng \u0111\u1ecbnh l\u00fd do ph\u1ed5 bi\u1ebfn h\u01a1n (more often) l\u00e0 do kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 quy\u1ebft \u0111\u1ecbnh (unable to decide). V\u00ec hai th\u00f4ng tin n\u00e0y m\u00e2u thu\u1eabn tr\u1ef1c ti\u1ebfp, <strong>\u0111\u00e1p \u00e1n l\u00e0 False<\/strong>.<\/td>\n<td style=\"width: 50%;\">People say <span style=\"background-color: #339966;\">they leave shops empty- handed<\/span> <span style=\"background-color: #ffcc00;\">more often because<\/span> they are \u2018unable to decide\u2019 than because prices are too high, says Mr Bearse.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\">C\u00e2u 10. <span style=\"background-color: #339966;\">\u2018Decoy\u2019 items<\/span> are products which the store expects customers to choose.<\/p>\n<p>&#8220;Decoy&#8221; (chim m\u1ed3i) l\u00e0 m\u00f3n \u0111\u1ed3 kh\u00f4ng t\u1ed1t b\u1eb1ng hai m\u00f3n c\u00f2n l\u1ea1i. M\u1ee5c \u0111\u00edch c\u1ee7a n\u00f3 l\u00e0 l\u00e0m cho 2 l\u1ef1a ch\u1ecdn kia tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n \u0111\u1ec3 kh\u00e1ch h\u00e0ng d\u1ec5 quy\u1ebft \u0111\u1ecbnh mua 1 trong 2 m\u00f3n \u0111\u00f3. V\u00ec v\u1eady, c\u1eeda h\u00e0ng kh\u00f4ng mong \u0111\u1ee3i kh\u00e1ch ch\u1ecdn m\u00f3n &#8220;chim m\u1ed3i&#8221; n\u00e0y, m\u00e0 mong h\u1ecd ch\u1ecdn m\u1ed9t trong hai m\u00f3n ch\u00ednh. Th\u00f4ng tin n\u00e0y tr\u00e1i ng\u01b0\u1ee3c v\u1edbi c\u00e2u h\u1ecfi.<\/p>\n<p><strong>\u0110\u00e1p \u00e1n: FALSE<\/strong><\/td>\n<td style=\"width: 50%;\">In order to avoid a situation where a customer decides not to buy either product, <span style=\"background-color: #339966;\">a third \u2018decoy\u2019 item<\/span>, which is not quite as good as the other two, is placed beside them to make the choice easier and more pleasurable.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"23_Questions_11_%E2%80%93_13_Dang_Flow_Chart_Completion\"><\/span>2.3. Questions 11 \u2013 13: D\u1ea1ng Flow Chart Completion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Choose <strong>NO MORE THAN TWO WORDS<\/strong> from the passage for each answer.<\/p>\n<p>The supermarket is sent 11&#8230;&#8230;&#8230;&#8230;..and other items which have been prepared earlier.<\/p>\n<p>Baking bread in-store produces an aroma.<\/p>\n<p>Shoppers\u2019 12&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..are stimulated.<\/p>\n<p>They are then keener to buy food, including bread and 13&#8230;&#8230;&#8230;&#8230;&#8230;<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><strong>C\u00e1ch l\u00e0m:<\/strong><\/p>\n<ul>\n<li>\u0110\u1ecdc k\u1ef9 y\u00eau c\u1ea7u v\u00e0 gi\u1edbi h\u1ea1n s\u1ed1 t\u1eeb, tr\u00e1nh v\u01b0\u1ee3t qu\u00e1 v\u00ec s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c t\u00ednh \u0111i\u1ec3m<\/li>\n<li>Skim b\u00e0i, t\u00ecm keyword r\u1ed3i \u0111\u1ed1i chi\u1ebfu l\u1ea1i v\u1edbi c\u00e2u h\u1ecfi tr\u01b0\u1edbc khi ch\u1ecdn \u0111o\u1ea1n \u0111\u1ecdc k\u1ef9<\/li>\n<li>L\u1ea5y \u0111\u00fang t\u1eeb trong b\u00e0i \u0111\u1ec3 \u0111i\u1ec1n, kh\u00f4ng t\u1ef1 \u00fd bi\u1ebfn \u0111\u1ed5i d\u1ea1ng t\u1eeb<\/li>\n<li>Ki\u1ec3m tra l\u1ea1i \u0111\u00e1p \u00e1n: \u0111\u00fang ng\u1eef ph\u00e1p, \u0111\u00fang ngh\u0129a, \u0111\u00fang ch\u00ednh t\u1ea3 v\u00e0 \u0111\u00fang s\u1ed1 t\u1eeb quy \u0111\u1ecbnh<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"border-collapse: collapse; width: 100%; height: 368px;\">\n<tbody>\n<tr style=\"height: 320px;\">\n<td style=\"width: 50%; height: 320px;\"><span style=\"background-color: #339966;\">The supermarket is sent<\/span> 11\u2026\u2026\u2026\u2026\u2026\u2026\u2026 and <span style=\"background-color: #ffcc00;\">other items<\/span> <span style=\"background-color: #3366ff;\">which have been prepared earlier.<\/span><\/p>\n<p>T\u1eeb c\u1ea7n \u0111i\u1ec1n l\u00e0 danh t\u1eeb ho\u1eb7c c\u1ee5m danh t\u1eeb v\u00ec \u0111\u1ee9ng tr\u01b0\u1edbc \u201cand\u201d, trong khi sau \u201cand\u201d c\u0169ng l\u00e0 m\u1ed9t c\u1ee5m danh t\u1eeb t\u01b0\u01a1ng t\u1ef1.<\/p>\n<p>C\u1ee5 th\u1ec3, \u1edf b\u01b0\u1edbc \u0111\u1ea7u c\u1ee7a quy tr\u00ecnh l\u00e0m b\u00e1nh m\u00ec, c\u00e1c nguy\u00ean li\u1ec7u \u0111\u00f4ng l\u1ea1nh c\u00f9ng nh\u1eefng th\u00e0nh ph\u1ea7n kh\u00e1c s\u1ebd \u0111\u01b0\u1ee3c v\u1eadn chuy\u1ec3n s\u1eb5n \u0111\u1ebfn c\u1eeda h\u00e0ng.<\/p>\n<p>\u0110\u00e1p \u00e1n: frozen ingredients<\/td>\n<td style=\"width: 50%; height: 320px;\">&#8220;<span style=\"background-color: #3366ff;\">Mostly these bake pre-prepared<\/span> <span style=\"background-color: #ffcc00;\">items<\/span> and frozen ingredients <span style=\"background-color: #339966;\">which have been delivered to the supermarket previously&#8230;<\/span>&#8220;<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 50%; height: 24px;\"><span style=\"background-color: #339966;\">Shoppers<\/span>\u2019 12\u2026\u2026\u2026\u2026\u2026\u2026\u2026 <span style=\"background-color: #ffcc00;\">are stimulated<\/span>.<\/p>\n<p>T\u1eeb c\u1ea7n \u0111i\u1ec1n l\u00e0 danh t\u1eeb ho\u1eb7c c\u1ee5m danh t\u1eeb v\u00ec \u0111\u1ee9ng sau d\u1ea1ng s\u1edf h\u1eefu.<\/p>\n<p>C\u1ee5 th\u1ec3, h\u01b0\u01a1ng th\u01a1m c\u1ee7a b\u00e1nh m\u00ec v\u1eeba ra l\u00f2 c\u00f3 th\u1ec3 kh\u01a1i g\u1ee3i c\u1ea3m gi\u00e1c th\u00e8m \u0103n \u1edf m\u1ecdi ng\u01b0\u1eddi.<\/p>\n<p>\u0110\u00e1p \u00e1n l\u00e0 appetites<\/td>\n<td style=\"width: 50%; height: 24px;\">&#8220;They do it for the smell of freshly baked bread, which <span style=\"background-color: #ffcc00;\">arouses<\/span> <span style=\"background-color: #339966;\">people\u2019s<\/span> appetites&#8230;&#8221;<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 50%; height: 24px;\"><span style=\"background-color: #ffcc00;\">They are then keener to buy<\/span> <span style=\"background-color: #339966;\">food, including bread and<\/span> 13\u2026\u2026\u2026\u2026\u2026\u2026\u2026<\/p>\n<p>T\u1eeb c\u1ea7n \u0111i\u1ec1n l\u00e0 danh t\u1eeb ho\u1eb7c c\u1ee5m danh t\u1eeb.<\/p>\n<p>C\u1ee5 th\u1ec3, khi v\u1ecb gi\u00e1c \u0111\u00e3 \u0111\u01b0\u1ee3c k\u00edch th\u00edch, h\u1ecd c\u00f3 xu h\u01b0\u1edbng s\u1eb5n s\u00e0ng mua th\u1ef1c ph\u1ea9m, bao g\u1ed3m b\u00e1nh m\u00ec v\u00e0 c\u00e1c m\u00f3n \u0103n ch\u1ebf bi\u1ebfn s\u1eb5n.<\/p>\n<p><strong>\u0110\u00e1p \u00e1n l\u00e0 ready meals<\/strong><\/td>\n<td style=\"width: 50%; height: 24px;\">[\u2026] thus <span style=\"background-color: #ffcc00;\">encourages them to purchase<\/span> <span style=\"background-color: #339966;\">not just bread but also other food, including<\/span> ready meals.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"III_Phan_tich_tu_vung_va_cau_truc_trong_bai_IELTS_Reading_The_Way_The_Brain_Buys\"><\/span>III. Ph\u00e2n t\u00edch t\u1eeb v\u1ef1ng v\u00e0 c\u1ea5u tr\u00fac trong b\u00e0i IELTS Reading The Way The Brain Buys<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u1ea7n ph\u00e2n t\u00edch chi ti\u1ebft v\u1ec1 t\u1eeb v\u1ef1ng v\u00e0 ng\u1eef ph\u00e1p cho b\u00e0i \u0111\u1ecdc \u201cThe Way Brain Buys\u201d gi\u00fap m\u1edf r\u1ed9ng v\u1ed1n t\u1eeb Academic.<\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 576px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 38.6931%; height: 24px; text-align: center;\"><strong>T\u1eeb<\/strong><\/td>\n<td style=\"width: 61.3069%; height: 24px; text-align: center;\"><strong>\u00dd ngh\u0129a<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 38.6931%; height: 24px;\">Decompression zone (n)<\/td>\n<td style=\"width: 61.3069%; height: 24px;\">V\u00f9ng x\u1ea3 n\u00e9n (khu v\u1ef1c kh\u00e1ch h\u00e0ng \u0111i\u1ec1u ch\u1ec9nh t\u00e2m l\u00fd khi m\u1edbi b\u01b0\u1edbc v\u00e0o c\u1eeda h\u00e0ng).<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 38.6931%; height: 24px;\">Unplanned purchases (n)<\/td>\n<td style=\"width: 61.3069%; height: 24px;\">Vi\u1ec7c mua s\u1eafm ngo\u00e0i k\u1ebf ho\u1ea1ch (mua ng\u1eabu h\u1ee9ng).<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 38.6931%; height: 24px;\">Dwell time (n)<\/td>\n<td style=\"width: 61.3069%; height: 24px;\">Th\u1eddi gian l\u01b0u l\u1ea1i (th\u1eddi gian kh\u00e1ch h\u00e0ng n\u00e1n l\u1ea1i trong c\u1eeda h\u00e0ng).<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 38.6931%; height: 24px;\">Own-label goods (n)<\/td>\n<td style=\"width: 61.3069%; height: 24px;\">H\u00e0ng nh\u00e3n ri\u00eang (s\u1ea3n ph\u1ea9m do ch\u00ednh si\u00eau th\u1ecb ph\u00e2n ph\u1ed1i d\u01b0\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh).<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 38.6931%; height: 24px;\">Decoy item (n)<\/td>\n<td style=\"width: 61.3069%; height: 24px;\">M\u1eb7t h\u00e0ng chim m\u1ed3i (d\u00f9ng \u0111\u1ec3 l\u00e0m c\u00e1c l\u1ef1a ch\u1ecdn kh\u00e1c tr\u00f4ng h\u1ea5p d\u1eabn h\u01a1n).<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 38.6931%; height: 24px;\">Bargain (n)<\/td>\n<td style=\"width: 61.3069%; height: 24px;\">M\u00f3n h\u1eddi (h\u00e0ng t\u1ed1t gi\u00e1 r\u1ebb).<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 38.6931%; height: 24px;\">Moment of truth (n)<\/td>\n<td style=\"width: 61.3069%; height: 24px;\">Kho\u1ea3nh kh\u1eafc s\u1ef1 th\u1eadt (th\u1eddi \u0111i\u1ec3m quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng).<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 38.6931%; height: 24px;\">Persuade (v)<\/td>\n<td style=\"width: 61.3069%; height: 24px;\">Thuy\u1ebft ph\u1ee5c.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 38.6931%; height: 24px;\">Tempt (v)<\/td>\n<td style=\"width: 61.3069%; height: 24px;\">C\u00e1m d\u1ed7, l\u00f4i k\u00e9o.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 38.6931%; height: 24px;\">Manipulate (v)<\/td>\n<td style=\"width: 61.3069%; height: 24px;\">Thao t\u00fang, \u0111i\u1ec1u khi\u1ec3n.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 38.6931%; height: 24px;\">Arouse (v)<\/td>\n<td style=\"width: 61.3069%; height: 24px;\">Kh\u01a1i d\u1eady, k\u00edch th\u00edch (v\u00ed d\u1ee5: arouse appetites).<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 38.6931%; height: 24px;\">Boost (v)<\/td>\n<td style=\"width: 61.3069%; height: 24px;\">Th\u00fac \u0111\u1ea9y, l\u00e0m t\u0103ng.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 38.6931%; height: 24px;\">Invariably (adv)<\/td>\n<td style=\"width: 61.3069%; height: 24px;\">Lu\u00f4n lu\u00f4n, kh\u00f4ng thay \u0111\u1ed5i (th\u01b0\u1eddng d\u00f9ng thay cho always trong v\u0103n vi\u1ebft).<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 38.6931%; height: 24px;\">Fiercely (adv)<\/td>\n<td style=\"width: 61.3069%; height: 24px;\">Quy\u1ebft li\u1ec7t (v\u00ed d\u1ee5: fiercely fought over).<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 38.6931%; height: 24px;\">Pre-prepared (adj)<\/td>\n<td style=\"width: 61.3069%; height: 24px;\">\u0110\u01b0\u1ee3c chu\u1ea9n b\u1ecb s\u1eb5n.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 38.6931%; height: 24px;\">Empty-handed (adj\/adv)<\/td>\n<td style=\"width: 61.3069%; height: 24px;\">Tay kh\u00f4ng (r\u1eddi \u0111i m\u00e0 kh\u00f4ng mua g\u00ec).<\/td>\n<\/tr>\n<tr style=\"height: 48px;\">\n<td style=\"width: 38.6931%; height: 48px;\">Fragile (adj)<\/td>\n<td style=\"width: 61.3069%; height: 48px;\">D\u1ec5 v\u1ee1, d\u1ec5 h\u01b0 h\u1ecfng (t\u01b0\u01a1ng \u1ee9ng v\u1edbi easily damaged trong b\u00e0i).<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 38.6931%; height: 24px;\">Take stock of surroundings<\/td>\n<td style=\"width: 61.3069%; height: 24px;\">Quan s\u00e1t\/\u0111\u00e1nh gi\u00e1 k\u1ef9 l\u01b0\u1ee1ng m\u00f4i tr\u01b0\u1eddng xung quanh.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 38.6931%; height: 24px;\">At eye level<\/td>\n<td style=\"width: 61.3069%; height: 24px;\">Ngang t\u1ea7m m\u1eaft.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 38.6931%; height: 24px;\">Feel guilty about<\/td>\n<td style=\"width: 61.3069%; height: 24px;\">C\u1ea3m th\u1ea5y t\u1ed9i l\u1ed7i v\u1ec1 \u0111i\u1ec1u g\u00ec \u0111\u00f3.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 38.6931%; height: 24px;\">Make sense<\/td>\n<td style=\"width: 61.3069%; height: 24px;\">C\u00f3 l\u00fd, h\u1ee3p l\u00fd.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 38.6931%; height: 24px;\">Be at work (idiom)<\/td>\n<td style=\"width: 61.3069%; height: 24px;\">\u0110ang v\u1eadn h\u00e0nh, \u0111ang c\u00f3 t\u00e1c \u0111\u1ed9ng (v\u00ed d\u1ee5: Psychology is at work).<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 ph\u1ea7n gi\u1ea3i chi ti\u1ebft cho b\u00e0i \u0111\u1ecdc The Way The Brain Buys. Hy v\u1ecdng nh\u1eefng ph\u00e2n t\u00edch k\u00e8m l\u01b0u \u00fd l\u00e0m b\u00e0i s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 c\u00e1ch ti\u1ebfp c\u1eadn t\u1eebng d\u1ea1ng c\u00e2u h\u1ecfi v\u00e0 c\u1ea3i thi\u1ec7n \u0111\u1ed9 ch\u00ednh x\u00e1c khi l\u00e0m <a href=\"https:\/\/thecatalyst.edu.vn\/blogs\/hoc-ielts\/ielts-reading\"><strong>IELTS Reading<\/strong><\/a>. N\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn b\u00e0i b\u1ea3n h\u01a1n, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u0103ng k\u00fd <a href=\"https:\/\/thecatalyst.edu.vn\/khoa-hoc-ielts\"><strong>kh\u00f3a h\u1ecdc IELTS<\/strong><\/a> t\u1ea1i The Catalyst for English \u0111\u1ec3 \u0111\u01b0\u1ee3c test \u0111\u1ea7u v\u00e0o mi\u1ec5n ph\u00ed v\u00e0 x\u00e2y d\u1ef1ng l\u1ed9 tr\u00ecnh h\u1ecdc ph\u00f9 h\u1ee3p nh\u00e9!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u00e0i \u0111\u1ecdc The Way The Brain Buys g\u1ed3m 13 c\u00e2u h\u1ecfi v\u1edbi c\u00e1c d\u1ea1ng b\u00e0i quen thu\u1ed9c trong IELTS Reading nh\u01b0 Labeling a Diagram, True\/False\/Not Given v\u00e0 Flow-chart Completion, \u0111\u00f2i h\u1ecfi b\u1ea1n kh\u00f4ng ch\u1ec9 hi\u1ec3u n\u1ed9i dung m\u00e0 c\u00f2n n\u1eafm ch\u1eafc k\u1ef9 n\u0103ng l\u00e0m b\u00e0i. Trong b\u00e0i vi\u1ebft n\u00e0y, The Catalyst for English s\u1ebd c\u00f9ng [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,51,42],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.0 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gi\u1ea3i \u0111\u1ec1 The Way The Brain Buys IELTS Reading chi ti\u1ebft<\/title>\n<meta name=\"description\" content=\"The Catalyst for English s\u1ebd c\u00f9ng b\u1ea1n gi\u1ea3i chi ti\u1ebft b\u00e0i \u0111\u1ecdc IELTS Reading The Way The Brain Buys trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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